Social Media has become a vital part of the marketing and advertising that brands need to do to reach potential audiences. Gone are the days when television and billboards were the preferred media that brands wanted to invest into, and the internet is the source to thank for this. Social media marketing has had a large number of benefits that can help brands who want to reach bigger audiences and can help them grow their businesses significantly. The competition, however, as a result of social media has become far more fierce and is something that brands need to take into consideration. Because of this factor, incorporating tools that help improve a brands social media presence are of huge help.
If you are on the lookout for tools that can help you improve your overall reach, here are twenty pieces of software and add-ons that can assist you in doing this efficiently.
Inbuilt Analytics
Most of the social media sites that are popular already have inbuilt analytical systems in place to help their users identify their online presence and reach. The following are the five essentials that you must incorporate. The main social media sites already have a good amount of analytics in play which can help brands understand how well they are doing. Brands that are just starting, and who don’t want to spend on analytical tools can opt to go in for these and avail of the limited benefits that they offer.
The main inbuilt tools that brands should incorporate are:
- Facebook Insights
Facebook Insights Twitter Analytics Pinterest Analytics Instagram Insights YouTube Analytics
- Twitter Analytics
- Pinterest Analytics
- Instagram Insights
- YouTube Analytics
Free Third Party Software
While most of the inbuilt software that is currently available offer you adequate information regarding your online presence, they don’t always show you the most optimal way in which you can expand and reach bigger audiences. This is where third party software come in. These add-ons are designed in a way that lets the user understand the intricacies behind their activity, and the level of engagement that every one of their posts manages to attract.
The third party tools that can help brands understand their social media impact and customer reach are:
- Boardreader
Boardreader Buffer Followerwonk Friends + Me Google Alerts Hootsuite HowSociable Likealyzer Social Oomph SumAll Twitonomy Tweet Reach Zoho Social
- Buffer
- Followerwonk
- Friends + Me
- Google Alerts
- Hootsuite
- HowSociable
- Likealyzer
- Social Oomph
- SumAll
- Twitonomy
- Tweet Reach
- Zoho Social
Paid Third Party Tools
Free software may seem to offer you a good amount of information regarding your online usage, but these are still not as efficient as paid software normally is. Because paid software tends to have better infrastructure and more efficient algorithms, they can provide you with the best information that is incredibly specific and detailed to fit your needs. For businesses that want to truly push the limits and reach their max potential for customers, choosing this paid software is the option that will prove to be beneficial. There are only two pieces of software that are currently considered to be the best within this social media analytics category, and these are:
- NetBase
- Likeable Hub
Final Thoughts
Businesses who skip out on the social media step of marketing are often losing out on a large potential customer base. Because of how big social media has become, geographical and monetary restrictions that brands often faced has been lifted, thereby enabling them to grow on a much larger scale. With time, the impact that social media can have will only increase, which is why brands that already have a firm standing within this area of marketing will come on top.